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Pete Hines,
Director of Marketing and Public Relations |
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 Seeing
the game running on a GeForce3 on a wide screen had the desired effect
(we only brought the PC version, not the Xbox version), even though
the build we brought was actually two months old (we were still in
the process of upgrading the engine to a new version, so we didn't
want to risk it). It's one thing to look at a game on a monitor, it's
another to look up and watch it like a movie. By the way, I'm such
a doofus that I took a picture of virtually every part of our booth
EXCEPT the setup for showing off Morrowind. Don't ask, 'cause I can't
explain why.
Todd and Ken did a great job of showing off the game. For the most
part, Todd drove and did the play-by-play, while Ken chimed in with
color commentary. Basically they were simply on a never-ending loop,
because people were coming in and out constantly, and some could only
stay for 20 minutes while others stayed for over an hour. We've had
enough people come to our offices to see the game to know that discussing
all of the elements of gameplay could go on for hours and hours. What
most folks got was a feel for the fantastic graphics, an overview
of the various gameplay elements, and a hint at how powerful and easy
the ES Construction Set is to use.
 If
you think condensing all that down in to 20 minutes is tough, imagine
doing it in three minutes. Todd was interviewed live on Friday on
TechTV and did a great job in showing off Morrowind in a very short
amount of time. After Todd was done, we had a chance to chat briefly
with Lord British himself, Richard Garriott, before we left the TechTV
lot. He was quite cool and since he's a main reason why Todd got into
making games, I got the sense that even though he'd met and talked
to him before, he was pretty psyched. We got finished so early with
TechTV (7:30am) that we went to wander around the exhibit halls before
they opened. Since I never really leave the booth during the show,
it was my one chance to see some stuff. It also reminded me how glad
I was that we have a private suite and not a booth.
We're anxious to see all of the E3 coverage to find out what people
thought of Morrowind (and our other games), since as of the writing
of this piece there's only been a trickle so far. I'm happy with our
approach and the impact that we had on the people that saw the game.
We're going to use this event as a springboard for Morrowind to gain
greater visibility and mindshare as we move towards our launch date,
and beyond. Our hope is that as we continue to reveal gameplay elements,
and show people the depth and breadth of Morrowind, the snowball effect
will be almost unstoppable.
As Todd said, Morrowind is about living another life in another world.
That's our message, and it's spreading.and we're just getting warmed
up. |
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| Check out what the developers are talking about. |
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| The Oblivion and Morrowind soundtracks are now available
to buy for the first time anywhere; exclusively through DirectSong. |
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