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Pete Hines,
Director of Marketing and Public Relations |
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 For
most people, E3 (the Electronic Entertaiment Expo) is
a three or four-day event that includes a lot of loud
music, flashing lights, the occasional scantily-clad female,
and lots and lots of games. For me, it's a couple months
of stress, followed by several days of very, very high
stress. For Bethesda Softworks, it was our first chance
to show off Morrowind to the media at large. Of course
we had other games (i.e., Sea
Dogs 2, Art
of Magic, etc) to talk about, but the one everybody
wanted to know about was Morrowind.
Pretty much everyone attending E3 had to have at least
some knowledge of Morrowind's existence, because every
single door of the West and South Hall entrances (the
only way into the front of the building), as well as both
sets of courtyard doors and the doors in and out of the
café, had 2' x 2' posters of Morrowind. We used the same
images from the Argonian and Dark Elf Wallpapers with
the Morrowind and Bethesda logos. They looked sweet. So
sweet, in fact, that E3 attendees took down almost every
single one of them after the show. The only ones that
didn't get taken were on sliding glass doors that you
couldn't get to because the doors slid away when you got
close. Some were even taken down during the show and had
to be replaced. So for 95% of the people there, the first
thing they saw when they arrived, and the last thing they
saw on the way home, was Morrowind. It was hard to miss.
 Having covered E3 as a journalist for several years, I'm
of the mindset that booths are Ok for appeasing the masses,
but they don't do much for getting the attention of the
media and letting them focus on your games without 10,000
distractions. So, we provide a much calmer, quieter, and
cooler (as in, air conditioned) setting in a meeting room
that addresses that problem. We had a couple of huge (4'
x 5') Morrowind posters of the Argonian and Dark Elf as
you headed towards the back of the room, which was separated
from the front (it created a nice, slightly dramatic effect
by having you wait until you got to the back and turned
around before you could see the game). For Morrowind,
we had a nice setup that included a couch, a couple of
"comfy chairs", lots of additional chairs, and one big
6' x 8' projector screen showing Morrowind in all its
glory.
 We
were pretty well socked with appointments from open to
close every day, with short breaks around lunch. I also
tried, whenever possible, to work in members of the media
who didn't have an appointment, because we really did
want to get the word out to everyone in every corner of
the globe. Unfortunately, a lot of non-media attendees
who went away disappointed or downright peeved (After
one attendee was told Morrowind was being shown to media
and by appointment only, he grumbled, "why don't you put
up more [expletive] posters then?" Great comeback.). Given
how crowded we were with media, retail buyers, etc, we
didn't have much of a choice in turning people away.
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| Check out what the developers are talking about. |
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| The Oblivion and Morrowind soundtracks are now available
to buy for the first time anywhere; exclusively through DirectSong. |
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